Dealers are finding an additional source of revenue by providing a service for insurance companies by wrapping the totaled vehicle in a plastic crash wrap. Totaled vehicles in your collision shop take time and energy away from your daily operations with little to no return.
Wrapping the vehicle in plastic helps protect it from the elements, such as wind, rain and ultraviolet rays, which can cause additional damage. We tend to wrap vehicles waiting for repair in our shop, but we seldom wrap totals. However, the same benefits apply to the insurance company. They get a protected investment and a higher salvage price.
Insurance companies willing to pay $199 to $499 per vehicle for their benefits. The plastic collision wrap runs about $30 to $80 for a 100-foot roll. Add a half hour of labor for wrapping the car, and you can see how the profits add up.
For more collision center ideas and best practices, check out the NADA Collision Center 20 group at www.nada.org.
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