According to former NADA Chairman Rhett Ricart and his nephew and fellow dealer, Rick Ricart, Investing in an in-house video department can help auto dealers save costs, sell cars and control their own messaging.
Rhett said during his Live Stage session on Jan. 26 at NADA Show 2023.“Being a dealer is like a street fight. If you’ve got the first punch in, you’re probably going to win,”
Rhett said , Ricart Automotive Group has had its own in-house video production team since 1981. This gives the dealership a competitive advantage over other dealerships who work with a separate advertising or video production agency.
For more Information click here nada car value to View the Live interview on NADA Show 2023.
“On the off chance that you work with an organization, you probably won’t be their main client. With an in-house video division, you can be up and publicizing while your rival is holding up in accordance with a promotional firm.” Video is the most effective way to recount your showroom, everything from local area association to representative profiles.