As the automaker aims to move from laggard to leader in the increasingly competitive field of plug-in trucks. Stellantis NV offered a glimpse of the first electric pickup from its Ram brand.
Koval said in an interview. “Everything our customers see from Ram in the future will be a direct descendant of this Ram Revolution concept. The pickup is a key test for an automaker trying to transform itself from an EV skeptic that produced some of the thirstiest gas guzzlers on the road to a serious electric competitor.
Sandy Munro, founder of Detroit engineering firm Munro & Associates said. “If Stellantis wants to survive, they’re going to have to beat at least one of the big dogs in trucks,”
Automakers have tended to target the higher end of the market with electric models, which are typically pricier than their internal-combustion competitors. General Motors Co.’s electric Hummer goes for over $100,000.
Koval said, Ram will try to serve the gamut of customers with its new truck,. The vehicle platform it’s built on will support a similar product lineup to its gas-powered one, which includes the Tradesman work truck starting in the mid-$40,000 range and the performance TRX that costs double that.
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